First, preliminarily determine several brands as the scope of consideration, and then make a comprehensive evaluation. In the preliminary selection stage, the following aspects are generally used as the preliminary selection criteria:
1. The product quality and reputation of the brand;
2. The after-sales guarantee ability of the brand, whether there are service outlets in or near the company's location;
3. The product quality and service of the brand used by the company;
4. The selected brand needs to be consistent with the company's positioning.
After the preliminary selection is completed, the comprehensive evaluation of each brand includes brand, product quality, price, service ability, etc.
Many companies have certain misunderstandings when choosing brands: if all forklifts are imported brands, the quality is similar, and the price should also be close. In fact, this is a common sense mistake. Just like cars, there are many imported brands of cars, and the price gap between different brands is also very large, and of course there are differences in performance.
In addition, forklifts are an industrial equipment. Maximizing the normal operation of the equipment is one of the company's goals, and downtime means loss. Therefore, it is crucial to choose a brand with guaranteed after-sales service. China's forklift market is very large, so it has attracted many foreign brand forklift suppliers. However, China has a vast territory, and it is difficult to establish a nationwide professional service network without a certain amount of time.
Nov 19, 2024
Forklift Brand Selection
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